You might wonder what commercials, capitalism and medication have to do with one another. Or what they have to do with me. I’ve wanted to share thoughts on this for a long, long time.
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I have many friends who reach for medication whenever anything doesn’t feel right. Whether it’s a headache, a sore muscle, tension, they can’t sleep, their spouse is on their nerves or they sneezed an extra time. They are killing themselves. And if you are like my friends, you, too, may be jeopardizing your health.
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It’s one thing to be sick, as in “I have to go to the doctor†sick. You’re really ill, bleeding or have symptoms that won’t stop. But how about the aforementioned minor symptoms? WHY do people think they need to reach for something as soon as they have a sleepless night or a headache? Read on….
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Your body is displaying symptoms because something is wrong…but medicating it is only going to cover it up – NOT get to the root cause of what is actually wrong. I just read in Newsweek that 1.5 MILLION deaths each year are caused by taking prescription medication! That’s alarming.
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I’ve studied metaphysics, healing energy, quantum physics and am even a graduate of Dr. Deepak Chopra’s course, “The Magic of Healing.â€Â I know as much or more than the average person about how to have a healthy body. (Although sometimes knowing what we SHOULD do doesn’t necessarily mean we will do it! I’ve plowed through a bag of potato chips on occasion or dived into a bowl of ice cream for two while watching TV- a definite “no-no†for anyone who wants to eat in a healthy manner.)
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I love how Oprah has been featuring Dr. Mehmet Oz as a guest on her show, educating the public about their own bodies in a way that no doctor has been able to do before. As Chopra has a gift for explaining energy, Dr. Oz has a gift for making medicine easy to understand. We all know we have an omentum now – the part of our tummies that grows huge. Some men call it their “garage†and wear their belts cinched under theirs. He pointed out that no woman’s waistline should measure more than 32â€â€¦men have a little more leeway.
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So we are beginning to learn about our bodies and that’s a really good thing. So WHY do we keep popping pills for whatever ails us? That is where commercials (and capitalism) come in.
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Our society is based on capitalism. Our huge buffets and plates-o-plenty are a direct result of this. If you own a restaurant and you want to differentiate yourself by offering a greater quantity of food per order, you can do so. If you prefer to offer health-conscious entrees, you can do that, too. Capitalism allows people to market to any group they choose to target and send their message loud and clear. This is where the commercials come in. If you don’t tell the people what you are offering, how will they know? All in all, it’s not a bad system. But it is taking a toll on us.
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Why pay $5.00 for a small burger when you can get a HUGE burger for the same price? We value our values! Whether we need or want a bigger burger, if the bigger one is the same price, why, we’d be downright foolish to purchase the smaller one! If a super large soda is only $1.00, why would we pay that for a regular size soda? Are you getting the picture? Because our country was founded on free enterprise and a capitalistic economy, business owners are free to offer whatever product they want, as long as it’s legal, to whomever they choose. It’s all about the freedom, baby!Â
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So what’s the downside? Bad things start to happen when businesses try to sell you something you don’t need, by convincing you to believe that you need it. I remember years ago reading about “Halitosis.†The marketing company for a mouthwash invented it, and literally created a word for a “disease†that didn’t even exist…in an effort to convince people they had it so they would use their client’s mouthwash. Now it’s become a real word, meaning “bad breath.†How’s THAT for a successful marketing campaign?
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I heard a new ad on the radio for a bad cold, with a nickname like “The Terminator.†Of course the description of how dreaded this particular strain of cold can be was followed with the “answer†– a new cold medicine. Ta-daa!
·       Problem + Solution = Sale!
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How many times have you heard your friends or coworkers share that it’s “Cold and Flu Seasonâ€? Guess what? There is no such thing! Alka-Seltzer used to warn that a “Summer cold is a different animal, an ugly animal, oooh.â€Â Contact cold capsules used to have dancing girls singing “Button up your overcoat, when the wind is free. Take good care of your cold, you belong to me.†SO if there are summer colds and winter colds, what the heck is “Cold and flu season†and when is it? Are you with me yet?
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We are bombarded with illness/cure messages all day long – in magazines, on billboards, on television and radio. I used to sell advertising, so I’ve heard and seen most everything. Some ads sell with image….a “cool†dude smoking KOOLs, an empowered woman smoking Virginia Slims. They aren’t all bad. I love the ads for American Express that feature Ellen DeGeneres, claiming she dances to her own tune. There is no harm in that type of ad. The cigarette ads that seem to say, “You’ll be sophisticated with this cigarette in your mouth,†however, I have a problem with.
Now back to the meds. Where was RLS (Restless Leg Syndrome) last year? It didn’t exist! I have found that if I sit all day at my desk, my legs may feel restless at night. If I work out for 30 minutes on my cross-trainer during the day, I’m usually asleep by the time my head hits my pillow.
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The challenge is this: it’s easier to take something to treat a problem than to actually fix it.
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I have a girlfriend who told me she has to take a sleep aid a few times a week. Her job keeps her mind active when she’s trying to sleep. She has two kids and a husband. I’m sure I can’t begin to imagine what must be racing through her head. Her time is precious, too. Squeezing in a 30-minute workout would cut into her sleep time or quality family time. There are a million reasons why she can’t work out or eat healthy. She’s not alone. We all eat on the run. (Usually we grab that oversized $5.00 burger and a super large drink!) I am not unsympathetic. Quite the contrary. I look at my friend and I see someone who has swallowed not just the big burger, but the whole “Halitosis†remedy. Can’t sleep? Don’t change your job or your lifestyle! Just take this wonderful pill and get that good night’s sleep your body needs. She’s a victim and she doesn’t even know it.
It takes tremendous discipline to manage your time so wisely that you can take care of your family, your job, and your spouse, let alone have time for friends, fun, shopping, cooking or a movie! Entrepreneur Magazine’s latest edition featured a story on time management. There was, unfortunately, nothing new in the article, other than the fact that many of us are slaves to our “connections†– and check our e-mail too frequently during the day. Designating certain times to go through our inboxes should help a bit. I just hope that reading this will encourage you to make any necessary changes or to feel a bit more disciplined about your life so that you can ultimately enjoy it a lot longer.
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Don’t fall victim to the trap of commercialism. From now on, consider who is selling you something and why. If it benefits them more than it benefits you, walk away.